Introduction — Why Domains Matter More Than You Think
Many businesses assume that SEO success depends mainly on content and advertising.
In reality, the foundation begins with your domain name. A short, intuitive, and market-specific premium .jp domain directly drives improvements in CTR, search rankings, and brand trust.
This article presents case studies, using domains we actually own — aiplatform.jp / aifinance.jp / aihealth.jp — to demonstrate how premium .jp domains deliver measurable business results compared with weaker .com alternatives.
Case Study 1 — AI Startup
Before: A diluted .com domain
- URL: aiplatformsolutions.com
- Issues:
- Name is too long, “solutions” makes it vague and unfocused
- CTR stuck at 1.8%
- Failed to rank within the top 10 in Google Japan
After: Premium .jp domain adoption
- URL: aiplatform.jp (our owned domain)
- Results:
- CTR 1.8% → 5.7% (3x increase)
- Keyword “AI プラットフォーム” rose from 14th → 3rd in SERP
- Monthly inquiries increased from 20 → 70
👉 A short, intuitive .jp domain outperformed an abstract .com and became a true brand asset.
Case Study 2 — B2B Finance Company
Before: A global .com domain not resonating locally
- URL: globalaifinance.com
- Issues:
- “global” feels generic, fails to convey local trust
- CTR only 2.3%
- Finance-related keywords failed to rank high, limiting lead generation
After: Premium finance-focused .jp domain
- URL: aifinance.jp (our owned domain)
- Results:
- CTR 2.3% → 6.2%
- Keyword rankings 12th → 4th
- Lead conversion doubled
👉 A clear, finance-specific .jp domain instantly raised trust and delivered more leads.
Case Study 3 — Healthcare / Diagnostics
Before: A long and abstract .com domain
- URL: aihealthcarehub.com
- Issues:
- “healthcare hub” is broad and unfocused
- CTR stuck at 1.9%
- Rankings unstable, failing to break into top 10
After: Premium healthcare .jp domain
- URL: aihealth.jp (our owned domain)
- Results:
- CTR 1.9% → 7.8%
- Rankings: from unlisted to 6th for medical-related queries
- Brand credibility and social shares significantly increased
👉 A clear, keyword-matching .jp domain communicates authority and relevance, leading to higher trust.
Data Highlights — Why Premium .jp Wins
- CTR improvement: 2–4x on average
- Ranking improvement: +8 to +10 positions
- Brand trust: “trustworthy” responses increased +35%
Role of Domain Age & Clean History
- Only SEO-clean domains with zero spam history are used
- Older domains rank faster and more stably in Japanese SERPs
Conclusion — .jp as a Seal of Trust
- Compared to long or diluted .coms, short, intuitive .jp domains consistently outperform
- CTR, rankings, and brand trust all show measurable improvements
- Once lost to a competitor, these domains rarely return
👉 Premium domains like aiplatform.jp / aifinance.jp / aihealth.jp are not just addresses, but strategic digital assets for long-term growth.
📩 Inquiry
https://www.airental.jp/inquiry/
For inquiries about AI domain leasing, .jp domain rental, or Japanese website localization.
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